We are an independent consulting agency focused on solutions.
Member of the Romanian Lobbying Registry Association
Member of American Chamber of Commerce in Romania (AMCHAM)
What we do
Market entry services
for international companies looking to set up commercial presence in Romania. Offering support in providing tailored market reports, identification of relevant business contacts, country visit support.
Regular monitoring and update
regarding the economic and political environment. Comprehensive analysis of main developments and trends.
Ongoing monitoring of relevant legislation. Issuing of periodic legislative reports, tailored to customer’s needs.
on specific projects.
Consultancy and support
in drafting official documents, letters, position papers, strategy papers, business cases.
Stakeholder mapping and engagement strategy
based on topic in focus.
with organizing public debates, conferences, events, bilateral meetings – tailored to customer’s needs.
Strategic communications advice
Able to provide integrated solutions
by partnering with experienced team of consultants.
Senior specialized consultancy expertise
proven over time and recognized by stakeholders.
Wide range of contacts
based on solid expertise built over time
of the Romanian political and business environment
specific to the customer’s needs. Ability to provide integrated solutions by partnering with team of senior consultants.
ethics, integrity and high professionalism
Violeta Pãtru is the founder of IQLEX Consulting. She is a seasoned professional, with over 18 years of combined expertise in the public and private sectors. She has worked for the Romanian public administration (Ministry of Economy and Trade) and the British Embassy in Bucharest. Her civil servant career is doubled by a thorough business experience developed during her 10 years spent with the pharmaceutical industry. Whilst active in the private sector, she held senior roles, leading complex business units, as well as Policy & Access teams. Skilled in Government Affairs, Negotiation, International Business, Strategy.
Raluca Constantin has more than 15 years of experience in Public Affairs, marketing and communication. Before joining IQLEX, she was Senior Public Affairs Consultant for Point Public Affairs, working with companies like Unilever, Nestle, Itsy Bitsy FM, Sanofi, OMV Petrom, Rompetrol, ARAM & Ecorom, McDonalds, Stanleybet, GlaxoSmithKline.
In the last years, Raluca was the Secretary General of:
- National Soft Drinks Association (members: Coca-Cola HBC, Coca – Cola România, Romaqua Group Borsec, Maspex, Tetra Pak, Dohler, Quadrant Amroq Beverages – Pepsi, Parmalat, Cyrom, Red Bull)
- Romanian Association of Food Products with Special Nutrition Destination (members: Nutricia/Danone, Nestle, Farmexpert, Vavian Pharma)
In this capacity, she coordinated association’s activity, including representation in relation with industry’s stakeholders (Romanian Government, Romanian Parliament, Romalimenta, Specialised Nutricion Europe etc.) on different industry specific public affairs & lobbying campaigns
Previously, she was Marketing & Communication Consultant for PricewaterhouseCoopers Romania, where she worked on different local, regional and international projects.
Raluca holds a degree in Cybernetics and Statistics from the Academy of Economic Studies of Bucharest.